Zenni Social Campaign

Project Description

Zenni Social Campaign for Transitions GenS®

For this project, we crafted a vibrant social campaign showcasing Zenni's Transition Gen S sunglasses. Our mission was twofold: first, to highlight how these innovative glasses seamlessly adapt to any environment—whether you're indoors or out—and second, to demonstrate why they’re the ultimate summer companion for every adventure.

In my role as the creative director, conceptual artist, and motion design lead, I began by developing moodboards to visualize the concept. I then created 3D renders, set a budget, and assembled a talented team, including a director, production designer, and miniature set designer—meet the team in the 'Teams' section.

After a successful shoot, we produced 56 dynamic video clips from three distinct scenes. These clips were strategically shared across all social media platforms to maximize reach and engagement.

Thanks to the success of our summer campaign, we’re excited to announce that a fall-themed version of our miniature set is in the works!

- Developed the initial concept and created 3D models for the set design.
- Managed the project budget and coordinated with a set designer, director of photography, and director.
- Procured all necessary camera equipment and supplies.
- Collaborated with a lead editor in post-production to produce 56 video deliverables, including both 30-second and 15-second clips.
- Sound designs for 3 separate environments
Creative Director - Hannah Simas
Director - Tomas Gomez Bustillo
Director of Photography - Ignacio Genzon
Miniature Set Designer - Raphaelle Gamanho
Lead Editor - Whitney Weir
Editor - Gage Karrim

6s 16X9 videos used for Zenni’s social medias

CONCEPT

Zenni Optical celebrating the joy and versatility of our transition lenses in the most vibrant season of the year. Escape to a world where the sun-kissed glow of summer illuminates every scene, and our Gen S transition glasses take center stage.

PITCH

Picture a studio transformed into a miniature summer paradise, bursting with energy and color. From sandy beaches to lush parks, each diorama scene radiates with the warmth of the season. And amidst this summer spectacle, our Gen S transition glasses stand out as the perfect companion, effortlessly adapting to the changing light just like they would on any vacation.

3 Scenes: Beach, Pool, Park